“I would totally buy this for my home,” she said. Gianni Morsell, who was eating at the Dutch last Saturday night, said she had never seen a lamp like the Pina Pro. The company says it hasn’t spent any money on traditional advertising.
Led light table lamps pro#
“The power of light is unbelievable,” he added, “especially in a restaurant.”Īt several restaurants, diners can order the Pina Pro directly from their table, using QR codes placed on the underside of the lamps.
Led light table lamps how to#
The lamp “was so good for restaurants at the time when restaurants had no idea how to serve meals outside,” said Joey Campanaro, the chef and owner of Little Owl. Diners asked if they could buy the lamp on their table. Once the lamps landed at a few Cipriani locations, other restaurateurs began to inquire about them, Mr. “It was the most enthusiastic response I had ever gotten selling anything in my life.” He approached host stands, set the lamps down and turned them on.Īt the Italian restaurant Cipriani, “one of the hosts said, ‘When can I have them?’” Mr. Gross walked around SoHo, where he lives, with two lamps in hand. The Pina Pro had debuted that February, a year after Zafferano had officially opened its American branch. “I saw this as a tremendous opportunity.” “Restaurants all over the city started putting tables out on sidewalks in the dark,” said Barrett Gross, the president of Zafferano America.
Brooklyn restaurants with Pina Pros include Evelina and Aurora. The lamp’s list of loyalists keeps growing, mainly in Manhattan: Little Owl, Market Table, Cote, Mercer Kitchen, Vestry, Lodi, Cipriani.
One street over, several Pina Pros line the plant-filled dining shed at the French-Indonesian restaurant Wayan. A glow cozy enough, perhaps, to make you forget about the rat that just ran by, or the noise from the Ducati dealership across the street.Īt the Dutch, a few blocks away on the corner of Prince and Sullivan Streets, the black hue of the lamp matches the columns surrounding the outdoor tables. In the evenings, servers at the stylish Italian restaurant Altro Paradiso, in SoHo, place Pina Pros on the tables outside, where the 14 tiny LED lights in each one cast a mellow, romantic glow over the pappardelle with duck ragù. The Pina Pro cordless lamp from the Italian design company Zafferano, to be exact. She frequents New York City’s most coveted restaurant tables. She’s tall and svelte, with a sleek conical hat.
0 kommentar(er)
